Churn and retention — this is what we're here for. Griptonite exists to keep climbers coming back. Every feature, every metric, every nudge is designed to deepen engagement and reduce churn.
The Numbers
Data gathered from survey of UK Griptonite customers
Noob climber · Visits 1–2
The Griptonite platform provides a ton of features to get people back for that second visit (and twice as likely for the third). These include:
Aspirant climber · Visits 3–9
After the first two visits, it's time to fall in love with climbing! Our platform:
Committed climber · Visits 10+
After they've committed to a membership, the platform continues to:
The Real Cost
Gym churn is silent and expensive. Members drift away without dramatic exits — they just stop showing up. By the time you notice, they're already gone.
The cost of acquiring a new member is 5–7x higher than keeping an existing one. That makes retention the single most impactful lever for sustainable growth.
Griptonite gives you the tools to spot disengagement early and act before it becomes cancellation.
Challenges
Challenges are one of the most effective retention tools in Griptonite. They create structured goals, friendly competition, and visible progress — all tied to your gym.
Less confusion, more confidence
Grades don't tell the whole story. Griptonite enriches routes with smart tags that help climbers find the right climb for them — not just the "right grade." This reduces frustration (especially for newer climbers) and keeps people progressing in a way that feels achievable.
Not everyone wants to engage with an app — and that's okay. Some climbers come to the gym specifically to switch off. Griptonite's printable templates communicate the essentials clearly, while keeping admin effort low for staff.
You get consistent, professional communication — without forcing digital engagement where it doesn't belong.
A floor plan of the gym with current routes and problems marked by grade, so climbers can see what's new and plan where to go
Display grades, quickdraws and other key route info at the base of each route
Post-event results sheets showing scores per attempt and category standings
Printable scorecards for kids or anyone else who prefers to use pen and paper instead of an app
Proven Impact
Gyms using Griptonite see measurable improvements in engagement and retention.
Resources
Is the app free to climbers?
The standard app is free for climbers to find climbs and track progress. We do have a PRO subscription that adds a layer on top of the free app for features like personalised workouts and beta video analysis.
Do I have to use the route tags?
While tags reduce friction, climbers can also find and log climbs using the interactive gym maps within the app.
Can you check in with the same app to the gym?
Griptonite integrates with various front-desk software (FDS) to create a unified customer experience.
How does the app help with churn of new customers?
Our data shows that Griptonite users are 30% less likely to churn. We focus on the crucial first 30 minutes of a visit, providing a "soft landing" through easy navigation and achievable challenges.
We have new gyms signing up every day. Don’t get left behind!
Try Griptonite for your gym today.
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Griptonite