Griptonite
Authentically
engage
with your
audience
We're giving brands the chance to put themselves and products in front of an audience in a way that drives value and boosts their climbing experience.
Let’s talk
Out with the old.
Indoor climbers make interesting customers; they are young, educated as well as health conscious. However, reaching them in a meaningful way has limited options.
Event Sponsorship - high cost, limited scale, short lived impact
Social Media - Rising costs and dropping conversion rates.
Specialist Media - Older reader demographics. Limited interactivity. Costly for reach.
In-gym posters - No data capture
Product demos - costly to do at large scale
In with Native Advertising.
Native advertising doesn't interrupt the users activity, it enhances it. Gamification and positive psychology bring an association of positivity with the brand or product. Personalisation multiplies this effect.
Seamless - there is little interruption to their activity
Active - Incentivisation for engaging or sharing with others
Social - achievements are visible to others building peer support and organic reach
Authentic - Users get rewards, recognition for activities that are already valuable to them
How it works.
We understand each campaign need is different. We are able to tailor challenges to target regions, demographics, specific gyms and roll out over custom time lines.
Discovery and Entry
We advertise the challenge across our networks. Options to regionalise, operate at specific gyms or schedule are available
Registration
Climbers can enter and verify location by scanning tags placed at the gym. Finding tags can be built in to the challenge - for example at a boot demo table
Challenge customisation
Climbers encouraged to try routes. Challenges can be customised to score on route volume, specific challenge climbs, include beta videos or other custom options
One more farewell
Winners can be picked via raffle (or custom method). Announcements happen via app notification and email. There are also options also to reward participation.
Discovery and Entry
We advertise the challenge across our networks. Options to regionalise, operate at specific gyms or schedule are available
Registration
Climbers can enter and verify location by scanning tags placed at the gym. Finding tags can be built in to the challenge - for example at a boot demo table
Challenge customisation
Climbers encouraged to try routes. Challenges can be customised to score on route volume, specific challenge climbs, include beta videos or other custom options
One more farewell
Winners can be picked via raffle (or custom method). Announcements happen via app notification and email. There are also options also to reward participation.
What people are saying.
"Using the Griptonite challenge format allowed us to reward engagement in a way that felt natural to climbers. The platform was straightforward to use, the team were easy to work with, and the level of participation exceeded our expectations."
Communityengagement.
Why Griptonite delivers better engagement
than traditional channels
Let’s talk
We'd love to talk to you about your requirements. Let’s organise a call.