Griptonite is built around positive psychology — the idea that people return to places that make them feel good, capable, and motivated.
Gamification
We use light-touch rewards, incentives and gamification to create moments of delight around the actual climbing experience in your gym. Progress is recognised. Effort is rewarded. Small wins are made visible.
Because everything is anchored to your routes and your space, those positive feelings don't end when climbers walk out the door. They leave thinking about what they'll try next — and looking forward to coming back.
Do you host boot demos or product testing sessions? Challenges can help these events get extra reach that is felt in the shop till afterwards. Ask us about custom setups. Learn more
We gamified the old school coffee shop punch card and linked it to actual climbing. Can be used across sites too!
Let your community test themselves on specific routes. Entries qualified with video and rewarded with a prize of your choice.
Personalisation
No two climbers are the same. We recognise the individual — and we recognise that personal engagement takes effort.
That's where personalised notifications come in. Nobody wants a torrent of irrelevant messages. Griptonite uses a sophisticated messaging engine to deliver the right message to the right person at the right time — without spamming.
Gamification
For newcomers to the gym, numbered tags let you set a trail around the gym on beginner friendly terrain. It can even have a pitstop halfway at the coffee shop.
No app needed, just follow the numbers and focus on the climbing!
Read Article →
Community
Every gym gets its own leaderboard, designed to reward regular engagement, not just occasional big sends. Points favour volume and consistency, so everyday climbers feel included — not overshadowed.
Achievement
Every route can have a first ascent. FA's are verified with video and, once approved by the gym, the climber gets to name the route. It's a simple, fun mechanic that lets everyone leave feeling a bit like Alex Honnold.
Community Learning
Beta videos are a big part of climbing and we encourage customers to submit them. They are great for community and bring aspirational into reachable. Betas are shown in the app and also celebrated on the TV display. We also provide climbers tools to analyse their videos, learn more about SPRAY.
Learn more →Real Connections
We're unapologetic about this: Griptonite isn't another social media app. We deliberately avoided anonymous follows and instead built Crews — real friendship groups, clubs, or teams. This creates a natural home for friendly rivalry and genuine conversation, both in and out of the gym.
We have new gyms signing up every day. Don’t get left behind!
Try Griptonite for your gym today.
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By far my most used app. Me and my friends have tracked every session, 3 times a week for the past 12 months. The Griptonite team have nailed it.
Griptonite